Delhi raises a toast with Mahou India’s Beer Cans
Mahou India, the first subsidiary of Spanish brewing major, Mahou San Miguel to be established outside Spain, announced the availability of 500 ml canned versions of Mahou 5 Star, Dare Devil and Mahou Clásica beers in Delhi. After the success enjoyed last year, Mahou presents fresh packaging for its existing products in the form of easy to drink cans for beer enthusiasts of Delhi.“We are glad to bring our authentic quality beers – Mahou 5 Star, Mahou Clásica and Dare Devil – in yet another format in the Delhi market”, said Erik d’Auchamp, Chief Executive Officer, Mahou India. “The growth trend of canned beer consumption among Delhi consumers is encouraging for a business like ours. This is another step in our constant endeavour to present premium offerings to our consumers.”
Products from Mahou India :
Mahou Clásica is perfectly balanced with its characteristics that are highly inspired by the rich Spanish flavour. Mahou Clásica is a premium lager that comes with a tinge of fruity flavours. It has bright golden colour with a crystalline aspect and a faint, elegant malt aroma.
Mahou 5 Star
Mahou 5 Star is the company’s flagship product produced with the finest varieties of hops and yeast that stands out for its golden colour and distinctively mild and lingering taste. It is a well-balanced beer which is made with Mahou’s secret ingredient: its signature yeast.
A product in the semi-premium category, Dare Devil has a warm gold colour with a crystalline aspect. It has a characteristically strong and slightly bitter malt aroma and its base notes reflect the fruity flavours. It has a superior fresh strong beer taste, specially crafted for the Indian palate.
Mahou San Miguel is the first Spanish company to operate in the region with its own brewery through its first fully owned subsidiary outside of Spain, Mahou India.
About Mahou India
Mahou India is a 100% subsidiary of Spanish brewing major, Mahou San Miguel, a Spanish-owned family company and market leader in Spain with a production share of 35.5%. The firm’s history dates back 125 years, beginning with the birth of Mahou in 1890. India is the first country for Mahou San Miguel where it has a fully owned subsidiary outside of Spain. The company has its brewery located in Bhiwadi, Rajasthan and it is one of eight breweries it operates in, seven of which are in Spain. Mahou India is headquartered in Gurgaon, Haryana.
Mahou San Miguel entered the Indian market in August 2012, through a joint venture agreement by acquiring a 50 per cent stake of Arian Breweries & Distilleries Pvt. Ltd. In 2014, taking a leap in the internationalization strategy, the firm acquired 100% of the business, thereby establishing the first international subsidiary of Mahou San Miguel, today known as Mahou India. Internationalisation is one of Mahou San Miguel´s strategic cornerstones for the development of its business. The firm produces more than 75% of Spanish beer consumed worldwide, and has a presence in over 60 countries with a global workforce of over 2700.
Mahou India´s portfolio includes three products – Mahou 5 Star and Dare Devil, currently present in 12 states, and Mahou Clásica, available in 6 states. In 2016, Mahou Clásica won the Ambrosia – IndSpirit Award for Product of the Year in the mild beer category.